Reynolds Consulting – Helping companies create value through growth

Vol. 4 — No. 10

 

Escape Velocity: Defying Business Gravity With Business Discipline

 

Escape Velocity: The minimum velocity an object must have in order to escape the gravitational field of the earth

 

Business Gravity: The factors that hold your business back from accelerated growth

 

Deliver: The plan itself only works when put into action. This phase of the process provides leaders with the insights and tools to effectively implement the plan.

 

Once the plans for growth are finalized, the communication has occurred and the employees know their new tasks—it is not time to rest. It is time to get energized and go make good things happen.

 

Well that means execute the plan, right? Right—mostly. But remember that growth strategy is dynamic and organic; it will continually evolve. Leaders can’t step back from leading as even the best-made plans are in need of regular monitoring, updating and refinement. Plans are future forecasts and there are no crystal balls. Some of your assumptions may be wrong, competitors may change or new technology may emerge that you didn’t anticipate. When that happens, it may be time to revisit the plan and make appropriate adjustments. Your plan is a road map—you are meant to stay the course but occasionally you need to refuel the tank or replace a part to get the engine humming. That doesn’t make your plan wrong—in fact it may suggest it is working as you are making progress and learning as you go, improving the plan.

 

Don’t allow yourself to go back to business as usual—the same meetings, and same leadership processes. Find a way to make the plan, and it‘s goals, a critical part of what you do, how you do it and what you talk about. Here are a few suggestions:

 

         At your regular management meetings, require updates from champions on key initiatives. How many you cover and how often you review them is dependent on scope and timeframes set in the plan.

         Quarterly, review dashboard measures and progress against them, understanding clearly any deviations from plan. Take action as appropriate and communicate to all stakeholders.

        Annually, review the entire plan and revisit assumptions, revising the plan as needed, adding new initiatives as others are completed.

        Every few years, revisit the entire strategy and plan to ensure it still fits the company you are and the market you compete in.

 

You have prepared yourself for success. You have established clarity, alignment, and accountability. Add the discipline to follow through and actively manage results and you will have accomplished your goals.

For many of you, undertaking this process may feel overwhelming. Reynolds Consulting, LLC has worked with clients of all sizes across all industries to find solutions that work with their market, successfully helping companies develop and implement their plans. If we can assist you in any way in achieving escape velocity growth, please let us know. Call Margaret Reynolds, managing principal of Reynolds Consulting, LLC or email at mreynolds@reynolds-consulting.com.

 


Final Issue in this Series of Newsletters

 

We all recognize that growth is an important goal for our businesses, and while it is never easy to achieve, that is especially so in challenging economic times.

 

However, by recognizing the factors that restrain us and the opportunities that are available to us, we can beat the odds and see our businesses grow to surpass the industry average.

 

This newsletter continues a series of articles on what it takes to grow—from understanding what is currently holding you back, to identifying the opportunities inherent in your market, to constructing a comprehensive and winning plan, to, finally, implementing the plan you have crafted.

This is Issue No. 8 in a series of eight. If you missed a previous issue, please let us know and we will be happy to send it to you.

No. 1—Escape Velocity
No. 2—Discover: Diagnostics
No. 3—Discover: Determine
No. 4—Discover: Decide
No. 5—Develop: Differentiate
No. 6—Develop: Design
No. 7—Deliver: Do It
No. 8—Deliver: Direct

 


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